Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty saf become a strategic objective for companies. In this interview, Santiago Pérez Fernández de la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program dirilik allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.

You need to go above the norm and provide additional incentives or motivation to ensure clients remain loyal to your brand. This is where customer loyalty programs come into play.

Greaves Cotton's Greaves Upahar program rewards mechanics with points for purchases, redeemable via QR code scanning. The app simplifies reward redemption and tracking, resulting in high engagement and a significant number of points redeemed.

However, many growing e-commerce businesses struggle with creating and managing a loyalty program that fits their needs without requiring extensive resources or technical expertise. How gönül you design, launch, and optimize a program that drives results without being overly complex?

S. P.: Changing a customer’s purchasing habits is a primary objective of any loyalty program, but achieving that objective is easier said than done. To influence purchasing behavior, you need to create an impact by means of a value proposition that is both interesting and appropriate for the customer. In order to do that, you have to know the customer and be able to predict his/her response.

He first addressed customers’ biggest pain point, shipping costs, and subsequently added more benefits to the loyalty program.

This design leverages inheritance to create a base class for reward calculation, encapsulation to protect customer data, and polymorphism to allow different reward calculation strategies.

During a recent coding round for a Software Development Engineer position at PayGlocal, I was presented with an interesting challenge: designing a Java class hierarchy to efficiently handle customer data and reward point read more calculations.

Simultaneously, each person who accepted an invitation and registered via the referral program was also given 500 MB of free storage.

Whether it's personalized discounts on favorite products or points redeemable for desired items, tailoring rewards ensures they are valuable and relevant, enhancing customer satisfaction and loyalty over time.

Similar to CSAT, a CES survey may include a question like “On a scale from one to five—one being ‘extremely easy’ and five being ‘extremely difficult’— how easy was it to find a resolution to your issue?

Update reward points in real-time: The system should update a customer’s reward points whenever a new purchase is made.

The key takeaway is to understand your customers thoroughly and design a loyalty program specifically aimed at strengthening your relationship with them.

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